REAL ESTATE BRANDING
What is real estate branding? The
active social media presence of our real estate company is a decisive factor in
our future endeavours. This is an environment where many real estate
agencies still do not have a specific strategy nor do they know how to get
results from them. But they recognize its potential and the importance of
doing careful work on it. Therefore, today we will learn about branding, a
concept closely linked to real estate marketing that will help us create,
position our brand and subsequently generate new business opportunities.
Branding talks about the construction of our brand, identity, the
visible face of our company, but why is it so important to talk about
this? Differentiating itself is increasingly difficult since the quality
and costs of the products/services offered are similar. For this reason,
the key to business is in “branding”, that is, in the power of the brand as a
differentiating element. But before giving free rein to any initiative of
this type, we must first know some notions related to this important work:
§ Naming: the creation of a name
§ Corporate
identity
§ Positioning
§ Brand
loyalty, brand development
§ Brand
architecture
When launching a product or service on the market, it is important
to have defined the target group you want to reach, the need to be satisfied,
and the communicative name. Although it sounds funny, choosing the name
and logo that will represent our company is not an easy task. Therefore,
great caution must be exercised when doing so.
It is even recommended to have advice during this
process. Once this objective has been met, we will proceed to develop the
corporate identity of our brand.
Transparency, simplicity, personality, and consistency must be
values that characterize communication and other graphic elements of our real
estate company.
§ Transparency
in communication: the design must convey clarity of what the brand represents.
§ Simplicity:
many graphic elements can saturate the visual corporate identity.
§ Personality:
the design must be unique, relevant and of good visual impact.
§ Consistency:
the visual elements must have the flexibility of application on different elements
or surfaces, in such a way that they never lose their primary essence.
In the construction of our image, the corporate identity manual
will be of vital importance. This will be a reference guide that contains
the basic rules essential for the correct use of the different graphic elements
(logo, colours, typography, among others), which will make up our corporate
image.
Once completed, we will proceed to the creation of graphic pieces,
websites, social networks, and other aids that can be integrated and allow us
to improve our real estate marketing strategy. Remember that this will be
the visible face of your real estate company. People will associate your
business with these elements. So be careful.
Branding does not speak only of those graphic elements, but also
of a series of corporate values that revolve around the environment that
develops in our company; these values represent the philosophy that is
transmitted through communicative and graphic factors. So it is not a task
to be left to just anyone.
In short, everything that our company shows to the world will be a
fundamental aspect since it gives us the possibility of clearly distinguishing
ourselves from others. Showing our differentiating factor, the added
values of our company, the quality of our service, is crucial.
Taking into account that, as our company grows, it will likely expand its horizons and develop new products or
services. Depending on your objectives, resources and product
characteristics, there are different alternatives to solidly build the best
marketing strategy. This is where brand architecture comes into play,
which involves the set of strategies and tactics carried out by a company to
build and organize the portfolio of its brands. With what
objective? Optimize their performance and maximize the benefit obtained by
them.
From a marketing point of view, “brand loyalty refers to the
repeated purchase of a product or service as a result of the perceived value,
trust and the bond generated between customer-company”, and depending on the
degree of satisfaction about your products and the added value that
you bring to the consumer experience, your customers will become ambassadors of
your brand or will jump from one company to another with total ease.
The concept of loyalty is closely related to that of
loyalty. We can say that the different actions that a brand develops to
retain its customers are aimed at retaining them and making them more
loyal. But the secret for your audience to love your brand lies in
constantly adding value in each of the key areas of your business. Not
only in the way they perceive us, but also in the way we speak to them, attend
to their needs, and offer the right solutions.
With the help of software focused on your work sector or a real
estate CRM, you will optimize your pace of work, taking your real estate
company to a new level. Use all the aids that technology gives you.
Taking into account all these recommendations, you will be able to
develop a complete branding strategy, applied to your real estate
company. Set yourself some important goals to develop your
strategy. And always remember, your brand speaks for you, for your
company, for your processes, it offers an excellent shopping experience, so you
will surely achieve more objectives than expected.
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Abuja, Asaba, Enugu, Uyo, Calabar, Port Harcourt, Ibadan, Benin, Warri, Osogbo, Ota, Awka, Owerri, Umuahia, Abakaliki, Epe, lagos, Abeokuta, Ogun and nationwide
SMS, Call or WhatsApp: 07030765952
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